My hon. Friend is spot on. I agree that British innovation is a key soft power asset. We recognise the importance of innovation and technology for global Britain, which is why the Prime Minister has committed to the UK being a global science superpower by increasing investment in R&D. My hon. Friend’s example of the high commissioner’s visit to Heywood and Middleton shows that our diplomats are committed to supporting innovative British products, as they do throughout our global network.