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In the UK, we have an ample supply of creative and talented people working for our video and online gaming companies. Those companies have mastered the art of creating addictive games such as “Grand Theft Auto”, where young people are driven to the next level. Would it not be great if, in education, our children were refusing to leave their games consoles because they were driven to the next grade for their GCSEs? What is the Department doing to incentivise the industry to create addictive educational games that will help our children improve their scores?