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I am glad my hon. Friend raises this point. In many ways, this is a technology problem that requires a technology solution. She mentions Yoti, and I have already met SuperAwesome, which is another company working in a similar space. People have talked about whether facial recognition could be used to verify age, so long as there is an appropriate concern for privacy. All of these are things I hope we will be able to wrap up in the new approach, because they will deliver better results for consumers—child or adult alike.