I thank my right hon. Friend very much for that excellent question and the point that he makes. It is vital now that, as we prepare for a better deal, a new deal, we get ready, of course, for no deal—not that I think that that will be the outcome and not that I desire that outcome. But it is vital that we prepare business, industry and farming: every community in this country that needs the relevant advice. As my right hon. Friend has wisely suggested, there will be a very active and public campaign to do so.