I agree strongly with my hon. Friend. He makes a very good point. That is why I am encouraged by Ofcom’s decision to loosen some of the controls under which the BBC has laboured, particularly with regard to iPlayer. There is an excellent opportunity there to sell more subscriptions around the world to watch the fantastic archived content for a lot longer than the very short period that exists at the moment—there was a constraint on the development of iPlayer for far too long.