When I visited the west coast to discuss these matters with a number of online companies, I had the privilege of meeting the inventor of the infinite scroll. He was, I am pleased to report, suitably apologetic. The hon. Gentleman is right. There are a certain number of technological responses that we might expect online platforms to adopt to deal with some of the harms we will expect them to tackle. As I have said, that will be a significant part of what the regulator should do to encourage those technological developments and ensure they are widely implemented.