My hon. Friend is absolutely right. Women’s sport, such as women’s football, is thrilling to watch, and the advertisers should get on board and realise how powerful it could be for their brands.
Burton Albion Community Trust is a shining example of what many clubs up and down the country are doing. It is not just about elite sport; it runs grassroots projects throughout my community. Every week, it touches some 7,000 people through the programmes it runs, including the Fit Fans sessions for, shall we say, the more mature fan, to get them fit; walking football; disability teams such as Able Too and Powerchair; and, importantly for me, Head for Goal, which is a mental health and wellbeing programme, using the power of sport to improve mental health. Given that this is Children’s Mental Health Week, and with my own appreciation of the issues of mental health, it is really important to acknowledge the power of sport to be able to improve mental health. The community trusts of lots of clubs up and down the country, working with children, old people and the disabled, are making a real contribution.
Finally, I hope that the Minister has heard what I have said about the power of community trusts, and that she will agree to visit the mighty Pirelli stadium, where she will be able to see the work of Burton Albion Community Trust in my community.