My hon. Friend is absolutely right. I spoke earlier about the need globally to recognise that in the case of criminality, we live in an interconnected world. As he rightly points out, a sense of place and being is an important aspect. Many might feel that a concentration on the illegal wildlife trade is, to a certain extent, a Cinderella area, but it is an important aspect of what the Foreign and Commonwealth Office is trying to achieve through its soft power initiatives.