I am one of the vice-chairs of the all-party group on Fairtrade. Further to the points made by my colleagues, is my hon. Friend aware that in the Sainsbury’s case, it was actively attempting—in my view—to deceive consumers by labelling its tea as “Fairly Traded”, when it was not in fact certified as Fairtrade tea by the Fairtrade Foundation. In fact, Sainsbury’s was severely criticised by the Advertising Standards Authority, and I think one of its adverts was banned. I, my hon. Friend Stella Creasy and others raised this with the ASA. Does my hon. Friend agree that it is totally unhelpful for supermarkets and others to be doing that and actively trying to deceive consumers?