My right hon. Friend is absolutely right to raise this appalling situation. I have seen myself with my own kids that when young children are playing a game, they are encouraged not to use actual money, because they do not have any, but to get addicted to the idea of buying some extra beads or something else to enable them to play that game even better. I have experience of that, and I share his grave concern. He will be aware that Department for Digital, Culture, Media and Sport Ministers are determined to keep children safe online and are doing all they can to tackle the issue. He may wish to seek a Backbench Business debate to look at what more can be done to protect young children.