Baby Loss

Part of the debate – in the House of Commons at 11:42 am on 13th October 2016.

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Photo of Antoinette Sandbach Antoinette Sandbach Conservative, Eddisbury 11:42 am, 13th October 2016

I am very grateful to the hon. Lady for raising that point.

We know that information needs to be targeted at high-risk groups: messages about smoking during pregnancy, risks associated with obesity, and, of course, the importance of not sharing a bed with your baby, and of putting the baby back to sleep. The success of the Back to Sleep campaign, supported by the Lullaby Trust, has shown what can be achieved in reducing sudden infant death. We now need similar information campaigns in relation to stillbirth, Count the Kicks and reduced foetal movement. I welcome the additional steps being taken by the Department of Health—along with the major charities—to highlight avoidable risks, but it is vital for such messages to be targeted at the most at-risk groups in order to have the biggest impact.