I thank the hon. Gentleman for raising what is clearly an important personal issue in his constituency. Many of us have had cause to have dealings with the ASA, and, all too often, have seen it go far beyond its intended reach. No doubt it does good work in rooting out misleading advertisers, but are there not occasions on which it goes too far? I hope that the Minister will assure us tonight that it possible to achieve a balance between credibility and responding to constituents’ concerns. If we can achieve that balance, we can do better.