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The most straightforward option is to shop around. There have been price reductions, and they tend to be among the smaller, newer entrants to the market. We have taken significant steps to encourage a broader range of providers to enter the market, and the number has risen from six to the best part of 30 providers. There are now some much better deals around. The way to get a cheaper price is to shop around, and we should do everything we can to encourage people to switch easily and to chase the best option.