My hon. Friend makes a powerful point about the legislation being in place. Does he agree that consumer behaviour is the key to this issue? For example, parents who go with young children to look at puppies will often find themselves in a difficult place emotionally if they decide not to take the puppy that their children want, even if they do so because it is unsuitable, it is too young or there is no mother there. Does he agree that consumer behaviour is one of the things that we need to change?