Information is important, but someone may have the best information in the world and yet happen to be buying a container of goldfish food from the local pet shop with their family and see a cute puppy or a cute kitten—that is when a problem arises and there is an impulse purchase. However, my hon. Friend makes a good point. I will now take the intervention by the hon. Member for Hexham, but I am not going to take further interventions for a short while after that so that I can make some progress.