My hon. Friend is precisely right. In areas such as Gloucestershire, striking the right balance between urban and rural pressures on the police will be an important task for the police and crime commissioner. One significant difference is that only 7% of the public are aware that they can go to a police authority if they are unhappy with their policing. By the end of this campaign, I am sure that a far higher proportion of people will be aware of their police and crime commissioner candidates.