I am grateful to the Minister for that answer. Does he agree that the World cup gives us an opportunity to promote a sport that is family friendly, in which there is very little trouble on or off the pitch, and which is much cheaper for families to access at the weekend than major football games? Does he also agree that the World cup gives us an opportunity to encourage visitors to some of our northern towns? This could be a win-win situation, so will he pledge to do all that he can to use the World cup to promote those ends?