I hear the hon. Gentleman's accent. I have heard about the respect agenda, but I smell cultural imperialism in its worst form.
The UK's media are pretty poor at dealing with complexities across the UK, and we are concerned that the important issues that will rightly come before the Scottish people will be sidelined by an "X Factor" media dealing with the simpler issue of the referendum. It happens in the US-it is the big ticket election, which affects all viewers, listeners, readers and dare I say media consumers, that counts, regardless of the importance of the issues being debated. However, is daily health and education policy not more important than the type of electoral system that is employed every four to five years? That is not to say that the electoral system is unimportant, but surely it is further down the hierarchy of needs and importance.