Business Link

Part of Oral Answers to Questions — Business, Enterprise and Regulatory Reform – in the House of Commons at 10:30 am on 7 May 2009.

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Photo of Ian Pearson Ian Pearson Parliamentary Under-Secretary (Economic and Business), Department for Business, Enterprise & Regulatory Reform, Economic Secretary (Economic and Business), HM Treasury 10:30, 7 May 2009

Whenever there is change, there will inevitably be some noise, but, overall, the changes to the Business Link network have led to greater operational efficiencies and the delivery of a better service to business customers. As I said, the latest customer survey shows a 90 per cent. satisfaction rate, and that is something to be welcomed. It is vital, however, that Business Link continues to engage with the small and medium-sized enterprises to which the hon. Lady refers. It does so through a variety of mechanisms, and I find that, these days, SMEs are well aware of Business Link. Its brand recognition is high and SMEs understand how they can access its services via the Business Link website. Again, however, it is a part of every Business Link service to adopt marketing strategies that promote its services to small and medium-sized companies, and to use intermediaries, such as chambers of commerce.