We on the Select Committee on Environment, Food and Rural Affairs have looked into the issue a great deal. Does the hon. Gentleman agree that if he went to the car park of the Arundel Co-op—if there is one—on Saturday with a petition urging people to endorse, for instance, higher welfare standards for pigs, they would be pushing him aside to sign that petition, but that seconds later the same hands that had gripped the pen to sign the petition would be reaching into the chiller cabinet for the cheapest cut of pork, almost no matter what it was? Labelling is important, but it is not the only part of the equation, is it?
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