I would quite simply increase the incentives. The difference between our approach and Labour's is that rather than thinking that the way to solve a housing crisis is to create ever-larger, top-down, Whitehall-driven, almost Soviet tractor-style targets for building homes in people's communities, we can work with communities to create the housing that is needed.
People are perfectly rational: all we need to do is provide incentives and allow people to get something out of them. We should allow people to improve the development of their communities and get something in return for creating more housing. When my right hon. Friend the Member for North-West Hampshire was Minister for Housing, that system built more homes; when we combine it with those additional incentives for local communities, even more homes will be delivered.
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