Tourism

Part of Oral Answers to Questions — Northern Ireland – in the House of Commons at 11:30 am on 14th March 2007.

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Photo of Maria Eagle Maria Eagle Parliamentary Under-Secretary (Northern Ireland Office) 11:30 am, 14th March 2007

It is interesting to hear the hon. Lady's views about that. She may be a Minister in the new devolved Government in not too many weeks, and she will have an opportunity then to focus on making the most of the tourism potential in her constituency. I agree that marketing is important, and that it is important to take note of the detailed implications of visitor numbers as they come through and to adjust marketing to make the best of the tourism potential. There is no doubt that that potential exists. There are already 52,980 jobs in the tourism industry and it is clear that that number could increase significantly with proper marketing. If proper services are available, the tourism potential to exploit in Northern Ireland is enormous. I hope the hon. Lady and her right hon. and hon. Friends will shortly have a hands-on opportunity to make that potential a reality.