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I thank the hon. Gentleman for saying that, because I believe that those on the ground are usually better than those of us who preach at telling what the realities are.
I support amendment No. 35. I have talked to people from several institutions, and as Mr. Francois has said, the one-year membership is at the core of their funding and of their whole strategy of communicating with and marketing themselves to the community that they seek to serve. That is an important community and an important role.
As I understand it—if I am wrong, I shall be grateful if the Minister corrects me—if the price of a one-year membership exceeds the price of a single admission, charities will lose out substantially if they adopt the programme, unless they can provide some sort of extraordinary differentiation between a one-year membership under the donation and a one-year membership under their current structure. In fact, I cannot see how anybody, even a Member of Parliament—certainly I am struggling with the idea—could try to explain the difference to people applying for membership or coming into the museum or other attraction.