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The no doubt well-written briefing was making a serious point. Some urban post offices face a challenge fundamentally different from that facing rural post offices. The nature of the challenge in a rural community where the post office is perhaps the last retail outlet in a village is fundamentally different from the plethora of retail outlets available on an urban high street. It is therefore particularly important that we ensure that the retailing experience of people who visit post offices in the urban network is outstanding. Frankly, judging from many of our own constituency experiences, it would be fair to say that the urban network has not kept pace with many other retail networks in ensuring exactly such an experience.