My hon. Friend describes the 10 per cent. envisaged in the long-term scheme as a target. That is not the word that I would use; I would describe it as a threshold. It is fair to say that, if someone owns more than 10 per cent. of the audience share of the media voice in the community, there is the potential for a public interest issue to arise. Once an operator gets beyond the 10 per cent. threshold, he will be subject to public interest regulation. That is not the same as saying that he would be prevented in all circumstances from growing above that level.