I appreciate the hon. Gentleman's concern. He knows that we cannot reduce the VAT rate as a solution, but he also knows that we can take measures that would have a similar effect in helping the industry. A meeting a week ago today between officials and the industry got to grips with some of the remaining problems. As a result of that, my hon. Friend the Minister of State, Treasury, will write to the industry shortly. That should clear the way for what may be the final round of discussions which, I hope, can reach an agreement to achieve a measure that is equivalent to a reduction in VAT, within the Community rules which permit it.