While my hon. Friend is describing the delights and the tremendous tourist potential of the west midlands, I hope that he will bear in mind that we are taking strong initiatives to develop tourism in Stafford with its ancient high house, the castle, its association with Izaak Walton, who was the greatest angler of all time and many other attractions. My hon. Friend may also wish to bear in mind Ironbridge. I am on the board of Ironbridge, which has recently been awarded the world heritage award, which is one of the most prestigious awards that can be given in the tourist sector. While we are dealing with the west midlands, we should bear in mind the importance of the Heart of England tourist board and pay tribute to Roger Carter and the others who have helped so much with regard to the Severn Valley railway company, Alton Towers and all the other matters that my hon. Friend has mentioned.