Unit Pricing Bill

Part of the debate – in the House of Commons at 12:00 am on 12 December 1973.

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Photo of Mrs Peggy Fenner Mrs Peggy Fenner , Rochester and Chatham 12:00, 12 December 1973

That is my point. We are particularly considering whether fresh foods such as meat, fish, fruit and vegetables are good candidates for orders on unit pricing. My right hon. and learned Friend has already indicated the sorts of non-food candidates for early consideration of unit pricing orders.

My hon. Friends and hon. Members opposite have referred specifically to small retailers. I emphasise that we shall not use the order-making powers without the fullest consultation with all the interests affected. There will always be a number of points on which we shall wish to satisfy ourselves before an order is made. One of the most important clearly will be the possible cost implications. The hon. Member for Clackmannan and East Stirlingshire said that he was thinking particularly of the shopper. When one is looking at the candidates in the fresh food range for unit pricing one must consider not only the shoppers and the shopkeepers but the relative value of a unit price for any fresh food to the shoppers and the degree to which that might need to be reflected in prices. That we do not wish to see.

We also must consider the extent to which consumers will be able to understand and use the unit marking on a particular commodity and what, therefore, will be the best way of marking the goods. All these aspects are important and that is why, before making orders, we shall consider very carefully the advice of those with practical shopping experience—consumers, retailers and manufacturers.

This has been a very interesting debate. I hope that, with the support of hon. Members opposite, we shall soon see the Bill on the Statute Book in order to enable us to make the orders at the earliest possible date and to ensure the implementation of unit pricing where it will most benefit the housewife and consumer to make value-for-money judgments.