I know a great deal more about the industry than does the hon. Member, but that would not be difficult.
It is not good enough to spend £400,000 on a scheme of this nature. The problem—and it raises a very serious issue—is whether this country can go on affording to have authorities and to run schemes of this kind. We toyed with these schemes and authorities for a number of years after the war and we hoped that they would be successful, but the experience of the last few years has shown that these things just do not work. The publicity schemes have failed. The authority has failed. It would be much more sensible of the Government if they recognised the facts and gave up support of the White Fish Authority, disbanded it, and allowed the very capable people who are members of it to do other jobs and to serve the country to greater advantage.