Advertising (Economic Effects)

Oral Answers to Questions — Board of Trade – in the House of Commons at 12:00 am on 19 March 1969.

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Photo of Mr Edward Milne Mr Edward Milne , Blyth 12:00, 19 March 1969

asked the President of the Board of Trade if he will give details of the independent research commissioned by his Department into aspects of the economic effects of advertising and a list of the firms involved.

Photo of Gwyneth Dunwoody Gwyneth Dunwoody , Exeter

It is hoped to commission the first study, which will be into the effects of advertising on the structure of industries, within the next few months.

Photo of Mr Edward Milne Mr Edward Milne , Blyth

Is my hon. Friend aware that this is not fast enough progress? While we thank her for that reply, we ask for a more speedy effect on the advertising industry by the introduction of the report at the earliest possible moment.

Photo of Gwyneth Dunwoody Gwyneth Dunwoody , Exeter

We all want to see the report cover a very wide field. It is essential that we should get the terms of reference right. It will take about 18 months to complete after it has been commissioned

Photo of Sir Keith Joseph Sir Keith Joseph , Leeds North East

How much is the report going to cost?

Photo of Gwyneth Dunwoody Gwyneth Dunwoody , Exeter

Since it has not yet been decided who will report, it is rather difficult to tell the right hon. Gentleman the exact figure.