Oral Answers to Questions — Fruit and Vegetables (Consumption)

– in the House of Commons at 12:00 am on 20th July 1966.

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Photo of Sir Arthur Irvine Sir Arthur Irvine , Liverpool Edge Hill 12:00 am, 20th July 1966

asked the Minister of Agriculture, Fisheries and Food what steps he is taking to increase the consumption of fresh fruit and vegetables.

Photo of Mr James Hoy Mr James Hoy , Edinburgh Leith

Sales promotion is primarily a matter for the industry. But the introduction of statutory grading and the setting up of an Apple and Pear Development Council should help.

Photo of Sir Arthur Irvine Sir Arthur Irvine , Liverpool Edge Hill

As we are at the bottom of the league table in Europe in respect of both products, will the hon. Gentleman look at this again to see whether there is anything that his Department can do to be of assistance?

Photo of Mr James Hoy Mr James Hoy , Edinburgh Leith

We have made a start, and we have persuaded the industry—at least we have done it in consultation with the industry—to set up this machinery, and I am certain that it will show good results.