Sales promotion is primarily a matter for the industry. But the introduction of statutory grading and the setting up of an Apple and Pear Development Council should help.
As we are at the bottom of the league table in Europe in respect of both products, will the hon. Gentleman look at this again to see whether there is anything that his Department can do to be of assistance?
We have made a start, and we have persuaded the industry—at least we have done it in consultation with the industry—to set up this machinery, and I am certain that it will show good results.