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I agree with what the hon. Gentleman is saying, but I wonder whether he has ruled out altogether, as Pilkington did, the use of market research. It has always struck me that the bodies existing do a great deal of research, not just into the size of audiences but into programme reactions and public taste, and I feel that if these could be published it would be a great safeguard and would help the hon. Gentleman in what he is questing for.