Packaged Sweets (Picture Cards)

Part of Oral Answers to Questions — Education – in the House of Commons at 12:00 am on 4 July 1963.

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Photo of Sir Edward Boyle Sir Edward Boyle , Birmingham Handsworth 12:00, 4 July 1963

I ask the House seriously to consider whether it would be right to try to frame legislation about the types of pictures which go into packets of sweets. I accept fully that these are absolutely lamentable pictures. In taste, in style and everything else one could not imagine more lamentable cards. However, I cannot but feel that it would be best if the children, so far from buying these sweets because they contain cards, came to realise how bad the pictures were and stopped buying the sweets. I think that pressure of public opinion is better than legislation in these cases.