Advertising Expenditure

Part of Oral Answers to Questions — Trade and Commerce – in the House of Commons at 12:00 am on 2nd November 1954.

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Mr. Wilson:

Do not these figures, issued by the Advertising Association, show that expenditure has practically doubled since 1948? Does the hon. and learned Gentleman not consider that this is a wasteful use of our resources? Furthermore, is he aware that in 1948 Sir Stafford Cripps, in effect, dropped his proposals to tax advertising on receiving an assurance from industry that expenditure on advertising would be kept down to a reasonable limit?