Oral Answers to Questions — Festival of Britain

– in the House of Commons at 12:00 am on 27th October 1949.

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Photo of Mr Tufton Beamish Mr Tufton Beamish , Lewes 12:00 am, 27th October 1949

asked the Lord President of the Council what has been the cost of advertising the 1951 Exhibition in the United States of America; and how much will be spent for this purpose during the next six months.

Photo of Mr Herbert Morrison Mr Herbert Morrison , Lewisham East

No expenditure has so far been incurred in the U.S.A. for advertising the Festival of Britain 1951, and none is expected during the next six months.

Photo of Mr Tufton Beamish Mr Tufton Beamish , Lewes

How on earth does the Lord President expect to attract American visitors or exhibitors, which I imagine is one of the main objects of the Exhibition?

Photo of Mr Herbert Morrison Mr Herbert Morrison , Lewisham East

This is a new line of attack. It is now complained that I am not spending enough on the Festival. I should have thought that advertising prematurely would not be a wise form of public expenditure.

Photo of Mr Louis Tolley Mr Louis Tolley , Kidderminster

Would not my right hon. Friend agree that through Question and answer in this House world-wide advertising has been secured?

Photo of Mr Herbert Morrison Mr Herbert Morrison , Lewisham East

There is something in that, and in that respect I ought to thank hon. Members opposite.