Orders of the Day — British Advertisements, Russia

Part of the debate – in the House of Commons at 12:00 am on 1 December 1944.

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Photo of Mr Osbert Peake Mr Osbert Peake , Leeds North 12:00, 1 December 1944

For instance, in the United States and in Latin American countries. Owing, however, to the unique economic system of the U.S.S.R., and the fact that all Russian imports are bought through Russian trade delegations abroad, it is extremely doubtful whether advertising in Russian trade journals would have much effect on the placing of orders here. There may be better methods—and I am sure there are—of encouraging British exports than advertising of this character. In the first place, I think everybody will agree that the best form of advertising is the satisfied customer. It may interest the House to know that British capital goods of a civilian character have been going to Russia during the last two or three years on a scale in excess, both as regards value and volume, of the flow of similar goods before the war. Enormous quantities of reconstruction goods such as electrical machinery, machine tools, rolling stock and engineering products of all kinds have gone from this country to Russia during the last two or three years and, therefore, we may be confident that the persons whom my hon. Friend has in mind—the factory managers and technicians in Russia, whom he thinks can influence orders which will ultimately be placed by the Soviet Trade Delegation here—have had a better opportunity of actually using the machines and goods for which there will be such a large postwar demand in Russia than ever before.