Summer Sales.

Oral Answers to Questions — Trade and Commerce. – in the House of Commons on 23rd June 1942.

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Photo of Mr Francis Bowles Mr Francis Bowles , Nuneaton

asked the President of the Board of Trade whether he has any observations regarding the token summer sales announced by several West End stores; and whether these sales accord with the policy of his Department?

Photo of Mr Hugh Dalton Mr Hugh Dalton , Bishop Auckland

I strongly deprecate the holding of sales, whether token or otherwise, at the present time, and so, I am glad to say, do responsible persons in the trade. Such sales encourage the public to buy, irrespective of actual needs, and so discourage the practice of forethought and economy.

Photo of Mr Emanuel Shinwell Mr Emanuel Shinwell , Seaham

If my right hon. Friend quite properly deprecates the holding of these sales, why does he not put a stop to them? Is hot that the obvious thing to do, or do the Government deprecate certain conduct and still allow it to go on?

Photo of Mr Hugh Dalton Mr Hugh Dalton , Bishop Auckland

If they reached an important magnitude, I should consider whether I should not take steps to put a stop to them. At the present moment the statement I have made to-day, together with certain representations that have been passing between me and the trade, will prevent their reaching any important size. I shall watch that.