Trade Agreements (Advertising).

Oral Answers to Questions — Trade and Commerce. – in the House of Commons at on 12 December 1939.

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Mr. De la Bère:

asked the President of the Board of Trade whether, in connection with the despatch of Government trade delegations to foreign countries, he will consider a plan in connection with these delegations of officially co-ordinated advertising in each country, showing in detail how our traders could individually implement or supplement the commercial treaties that have been arranged?

Photo of Hon. Oliver Stanley Hon. Oliver Stanley , Westmorland

The normal object of despatching Government trade delegations to other countries is to negotiate agreements affording facilities of which United Kingdom exporters can take advantage. Appropriate means are adopted of informing exporters of opportunities so created, and I am sure they will make the most of these by advertising or otherwise as their individual judgment may dictate.