Milk (Publicity Campaign).

Oral Answers to Questions — Agriculture. – in the House of Commons at on 4 March 1929.

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Photo of Sir Percy Hurd Sir Percy Hurd , Devizes

30.

asked the Minister of Agriculture what is the present position of the milk publicity campaign as regards co-operation between producers, distributors, and the Empire Marketing Board; and what steps are being taken, or can be taken, to continue the campaign during the coming season?

Photo of Lieut-Colonel Leo Amery Lieut-Colonel Leo Amery , Birmingham Sparkbrook

I have been asked to reply. The Empire Marketing Board intimated, when the original grant of £25,000 for a campaign of milk publicity was approved, that on reviewing last summer the results of the campaign and in considering the question of any further grant for its extension, they would in part be guided by the prospect of the organised producers and distributors themselves devoting to a campaign for the same purpose a sum equal to the contribution on behalf of the Board. The Board did not receive from the organisations concerned at the time when the campaign was reviewed, nor have they since received, any indication that either distributors or producers were prepared themselves to undertake a parallel campaign on national lines; and the Board do not propose, as at present advised, to recommend renewal of their campaign of last year.

Photo of Sir Percy Hurd Sir Percy Hurd , Devizes

May I ask whether the Government do not sympathise with the agricultural Members of this House as to the extreme desirability of getting more British creameries built and of in- creasing the supply of fresh liquid milk in this country, instead of importing tinned foreign milk?

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