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Health written question – answered on 6th December 2012.

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Photo of Andrew Gwynne Andrew Gwynne Shadow Minister (Health) 6th December 2012

To ask the Secretary of State for Health what his Department plans to spend on (a) television, (b) radio, (c) print and (d) online advertising in (i) 2011-12 and (ii) 2012-13.

Photo of Daniel Poulter Daniel Poulter The Parliamentary Under-Secretary of State for Health 6th December 2012

The Department's media spend for 2011-12 is as follows:

Older people media spend
Campaign 2011-12 spend ()
Dementia
Television (TV) 960,000
Radio 280,000
Print(1) 270,000
Online 100,000
Flu
Print(1) 60,000
Stroke
TV 720,000
Radio 40,000
Cancer
TV 1,590,000
Radio 670,000
Print(1) 1,140,000
Online 370,000
111
Radio 30,000
Print(1) 560,000
(1) Print includes pharmacy bags, outdoor and door drops.
Change4Life media spend
Campaign 2011-12 spend ()
Alcohol
TV 810,000
Online 100,000
Summer activity/Games4Life
TV 1,080,000
Print 10,000
Online 650,000
January healthy eating
Print 350,000
Online 270,000
Tobacco media spend
Campaign 2011-12 spend ()
Smokefree Generation
TV 1,100,000
Radio 250,000
Online 40,000
January Quit Kit 2012
TV 1,600,000
Radio 410,000
Online 80,000
Total media spend
2011-12 spend ()
Total TV 7,860,000
Total Radio 1,680,000
Total Print 2,390,000
Total Online 1,610,000
Notes: 1. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission (where applicable) and VAT). 2. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under 10,000. 3. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this spreadsheet reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.

We are unable to provide planned spend figures for 2012-13 public health campaigns as we are currently in that financial year and campaign budget allocations are still being finalised. A full evaluation of all 2012-13 campaigns, including costs, will be completed and published in line with the Department's freedom of information publication scheme.

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