Advertising
Health
Andrew Gwynne (Denton and Reddish, Labour)
To ask the Secretary of State for Health what his Department plans to spend on (a) television, (b) radio, (c) print and (d) online advertising in (i) 2011-12 and (ii) 2012-13.
Daniel Poulter (Central Suffolk and North Ipswich, Conservative)
The Department's media spend for 2011-12 is as follows:
| Older people media spend | |
| Campaign | 2011-12 spend (£) |
| Dementia | |
| Television (TV) | 960,000 |
| Radio | 280,000 |
| Print(1) | 270,000 |
| Online | 100,000 |
| Flu | |
| Print(1) | 60,000 |
| Stroke | |
| TV | 720,000 |
| Radio | 40,000 |
| Cancer | |
| TV | 1,590,000 |
| Radio | 670,000 |
| Print(1) | 1,140,000 |
| Online | 370,000 |
| 111 | |
| Radio | 30,000 |
| Print(1) | 560,000 |
| (1) Print includes pharmacy bags, outdoor and door drops. | |
| Change4Life media spend | |
| Campaign | 2011-12 spend (£) |
| Alcohol | |
| TV | 810,000 |
| Online | 100,000 |
| Summer activity/Games4Life | |
| TV | 1,080,000 |
| 10,000 | |
| Online | 650,000 |
| January healthy eating | |
| 350,000 | |
| Online | 270,000 |
| Tobacco media spend | |
| Campaign | 2011-12 spend (£) |
| Smokefree Generation | |
| TV | 1,100,000 |
| Radio | 250,000 |
| Online | 40,000 |
| January Quit Kit 2012 | |
| TV | 1,600,000 |
| Radio | 410,000 |
| Online | 80,000 |
| Total media spend | |
| 2011-12 spend (£) | |
| Total TV | 7,860,000 |
| Total Radio | 1,680,000 |
| Total Print | 2,390,000 |
| Total Online | 1,610,000 |
| Notes: 1. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission (where applicable) and VAT). 2. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. 3. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this spreadsheet reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed. | |
We are unable to provide planned spend figures for 2012-13 public health campaigns as we are currently in that financial year and campaign budget allocations are still being finalised. A full evaluation of all 2012-13 campaigns, including costs, will be completed and published in line with the Department's freedom of information publication scheme.