Photo of Andrew Gwynne

Andrew Gwynne (Shadow Minister (Health); Denton and Reddish, Labour)

To ask the Secretary of State for Health what his Department plans to spend on (a) television, (b) radio, (c) print and (d) online advertising in (i) 2011-12 and (ii) 2012-13.

Photo of Daniel Poulter

Daniel Poulter (The Parliamentary Under-Secretary of State for Health; Central Suffolk and North Ipswich, Conservative)

The Department's media spend for 2011-12 is as follows:

Older people media spend
Campaign 2011-12 spend (£)
Dementia  
Television (TV) 960,000
Radio 280,000
Print(1) 270,000
Online 100,000
   
Flu  
Print(1) 60,000
   
Stroke  
TV 720,000
Radio 40,000
   
Cancer  
TV 1,590,000
Radio 670,000
Print(1) 1,140,000
Online 370,000
   
111  
Radio 30,000
Print(1) 560,000
(1) Print includes pharmacy bags, outdoor and door drops.
Change4Life media spend
Campaign 2011-12 spend (£)
Alcohol  
TV 810,000
Online 100,000
   
Summer activity/Games4Life  
TV 1,080,000
Print 10,000
Online 650,000
   
January healthy eating  
Print 350,000
Online 270,000
Tobacco media spend
Campaign 2011-12 spend (£)
Smokefree Generation  
TV 1,100,000
Radio 250,000
Online 40,000
   
January Quit Kit 2012  
TV 1,600,000
Radio 410,000
Online 80,000
Total media spend
  2011-12 spend (£)
Total TV 7,860,000
Total Radio 1,680,000
Total Print 2,390,000
Total Online 1,610,000
Notes: 1. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission (where applicable) and VAT). 2. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. 3. These figures may include occasional minor spend through COI by NHS organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this spreadsheet reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.

We are unable to provide planned spend figures for 2012-13 public health campaigns as we are currently in that financial year and campaign budget allocations are still being finalised. A full evaluation of all 2012-13 campaigns, including costs, will be completed and published in line with the Department's freedom of information publication scheme.

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