Chris Ruane (Vale of Clwyd, Labour)
To ask the Secretary of State for Health pursuant to the answer of 18 June 2012, Official Report, columns 805-6W, on nutrition, for what reasons expenditure for the Change4Life advertising campaign was reduced in 2010-11 and 2012-13 as compared to 2009-10.
Anne Milton (Parliamentary Under Secretary of State (Public Health), Health; Guildford, Conservative)
We have been progressively scaling back the amount of taxpayers’ money spent on Change4Life overall, including media spend, and have looked to others to increase support.
The contribution, mainly in kind, from our national partners and selected media partners has increased over the same period in line with expectations—60-40%.
Tracker results for the Change4Life brand show key brand values have been maintained.
Change4Life continues to maintain a high level of trust with the public.