Higher Education: Part-time Education
Business, Innovation and Skills
Shabana Mahmood (Birmingham, Ladywood, Labour)
To ask the Secretary of State for Business, Innovation and Skills how much his Department has spent on financial education for applicants wishing to study higher education courses on a part-time basis.
David Willetts (Minister of State (Universities and Science), Business, Innovation and Skills; Havant, Conservative)
An information campaign about the reforms to higher education student finance ran from May 2011 to February 2012 which cost £2.61 million. Messaging to part-time applicants was a feature of the campaign, but it is not possible to disaggregate this activity as a portion of the total spend.
The Department for Business, Innovation and Skills (BIS) has also set up a stakeholder reference group comprised of key representatives from organisations with an interest in part-time students. This group was formed specifically to seek advice and input on tailoring communications for prospective mature part-time students in particular. The group is reviewing existing part-time communication materials and making recommendations on producing new or updated materials which best reflect part-time students as a target audience.
The members of the stakeholder reference group have also offered to open up their own channels to the Department, such that we can broaden the reach of our messaging to part-time students.