Departmental Marketing
International Development

Photo of Geoffrey Clifton-Brown

Geoffrey Clifton-Brown (Shadow Minister, International Development, Shadow Minister, Business, Enterprise and Regulatory Reform; Cotswold, Conservative)

To ask the Secretary of State for International Development

(1) what he estimates the cost to his Department of the rebranding of his Department's overseas aid will be; from which line in his Department's budget the cost will be paid; what the cost was of designing the new UKaid logo; which company designed it; if he will place in the Library a copy of the design contract; and what names other than UKaid were considered for the rebranding;

(2) if he will place in the Library a copy of each logo which was considered during the redesign process for rebranding his Department's overseas aid; on which (a) items, (b) buildings, (c) vehicles and (d) other places the new logo will be placed; what he estimates the cost of printing (i) stationery, (ii) business cards and (iii) other items with the new logo will be; and if he will make a statement.

Photo of Douglas Alexander

Douglas Alexander (Secretary of State, Department for International Development; Paisley and Renfrewshire South, Labour)

'UKaid' was developed through a process of research and testing with the UK public. From this research a range of designs were tested, of which 'UKaid' was the preferred option. It would be inappropriate to make public copies of unsuccessful designs.

We anticipate spending approximately £130,000 on re-branding our overseas aid, which will come from DFID's central communications budget. Of this, just over £98,000 was spent on developing, designing and testing the logo to ensure that it was meaningful to the UK public. It was commissioned via the Government's Central Office of Information (COI), following best practice and ensuring optimal value for money. As COI are the Government's procurement specialists no design contract was required.

In order to minimise the additional costs, and to ensure that the logo is introduced sensitively and appropriately, 'UKaid' will be phased in both in the UK and in the countries where we work. Within the UK the 'UKaid' logo will be used on a range of public communications, as well as DFID's website. Electronic templates will be updated at no extra cost; the logo will be incorporated into products as they are due to be replaced or replenished.

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