House of Lords
Lord Greaves (Liberal Democrat)
To ask Her Majesty's Government what assessment they have made of whether the game on the Cycling Safety page on the Tales of the Road website (http://talesoftheroad. direct.gov.uk/cycling-safety.php), which involves using the cursor to hit children over the head with a mallet if they are not wearing a cycle helmet, and the words that appear with the final score "Nice Work! That'll teach 'em for not wearing a cycle helmet", are appropriate; and whether they will withdraw that page.
Lord Adonis (Minister of State, Department for Transport; Labour)
The Department for Transport is committed to reducing the number of children killed or seriously injured while cycling. As part of a broader communication strategy to educate children about road safety, an online game was designed to encourage 6 to 11-year-olds to wear cycle helmets, which can help reduce head injuries.
After due consideration, the department removed the game from the website on