Schedule 5
Climate Change Bill [Lords]
12:00 pm
John Gummer (Suffolk Coastal, Conservative)
I would like the Minister to be vulgar. The problem with the whole issue is that we forget that most people find it boring, not terribly interesting and not essential to their lives. We, who are involved, have become much more interested in it. How do we make people keen on it? We should use mechanisms that those selling mass-produced, household goods learned about long ago. Vouchers should be available that are used in the same way as “buy one, get one free” offers. I want to make sure that we go down that line, and that people can take something into a shop and get something cheaper because of it. I do not mind what sort of shop or circumstance, but please can we make sure that that is an element of what we are trying to do? I know about the earlier schemes, but they were tentative and slightly nice. We want a bit of vulgarity, and the Minister to be straight down the line as if she were the marketing boss of a major soap company.