I thank my hon. Friend for that, and of course I agree with him. The parents must be told.
I approve of the Government's Impact Assessment for the Licensing Act 2003 (Alcohol Mandatory Licensing Conditions) Order 2010. In their paper on it entitled "Summary: Intervention and Options", they state that option 2 is their preferred option. It contains five elements:
"1. Restricting irresponsible on-trade promotions
2. Prevent the dispensing of alcohol directly into the mouth in on-trade premises
3. Ensure that an age verification policy/system is in operation in all licensed premises
4. Ensure smaller measures are available in on-trade premises
5. Ensure free tap water is available in on-trade premises".
Those are all laudable aims, but I want the Government to go further and accept that price is one of the most important weapons.
No one is saying that the Health Committee has all the answers, but it is making suggestions that deserve some thought. Sadly, we are not all like Winston Churchill, who is quoted as having said:
"I have taken more out of alcohol than alcohol has taken out of me."
I am afraid that that is not the case for the majority of people.